creative Digital art director

European le mans series

Brand identity / Art direction

YEAR: 2017 / 2018

CLIENT: ELMS

WORK: Branding, Lead Art Direction, Design, Motion Design

About the projet

I worked on the re-design of the logo of European Le Mans Series, an Endurance racing series in motor sports. It was a hard competition between 5 agencies and finaly the client chose my proposal.

 

With this new identity, I wanted to evoke the values of the series: European, Le Mans, Motorsport and Endurance.

 

This unique logo, and its strong identity, was created to reflect the dynamism of the series and to provide an instantly recognisable brand for the European Le Mans Series and also for the competitors, the media and the fans. The new logo was also designed to be used with ease across the various ELMS digital platforms and TV production.

 

The use of the three stars symbolises the three steps of the podium, the European values and also the three classes (LMP2, LMP3 and LMGTE) that take part in the series.

Play
New identity reveal
Duration: 00:50