creative Digital art director

European le mans series

Brand identity / Art direction

YEAR: 2017 / 2018

CLIENT: ELMS

WORK: Branding, Lead Art Direction, Design, Motion Design

About the projet

European Le Mans Series is an Endurance racing series in motor sports.

I worked on the rebranding of the competition : logo, identity, posters, podiums and social media communicatiuon.

 

This unique logo, and its strong identity, was created to reflect the dynamism of the series and to provide an instantly recognisable brand for the European Le Mans Series and also for the competitors, the media and the fans.  The new logo was also designed to be used with ease across the various ELMS digital platforms and TV production.

 

It evokes the values of the series: European, Le Mans, Motorsport and Endurance. The use of the three stars symbolises the three steps of the podium, the European values and also the three classes (LMP2, LMP3 and LMGTE) that take part in the series.

Play
New identity reveal
Duration: 00:50