creative Digital art director

L’essai non-stop, Mitsubishi

UX / Copy

YEAR: 2018

CLIENT: Mitsubishi Motors France

WORK: UX Design, Copywriting, Design

About the projet

To promote the new PHEV Outlander, Mitsubishi Motors France created the Essai Non Stop Challenge: The PHEV Outlander drove around France and passed by 12 iconic cities in 12 days Non Stop. The goal? To meet Mitsubishi’s community and allow them to test drive the car.

In order to follow the challenge, we created Mitch, an AI with a strong identity, connected to the car.

 

Mitch is designed to provide the community with information and data about the challenge. By chatting with Mitch, users can book a test drive with a professional driving instructor and meet Mitch for real, in their city. Meanwhile, other users can view live information about the challenge on Facebook by following Mitch in real-time during the trip. Mitch can also provide them with the latest photos and data.

 

My work here consisted to create the personality of the bot, the hierarchy of the interactions and differents scenarios of conversations.

 

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Case study
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What they say about it

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Mitch, le chatbot vous attend pour fixer un rendez-vous entre l’Outlander PHEV et vous. Ce sera l’opportunité de découvrir la personnalité joviale, facétieux et punchy de Mitch.

lesenjoliveuses.fr

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Au commande du chatbot, Mitch, le nouveau SUV Outlander PHEV, à la personnalité aventurière et drôle, entre Mike Horn et James Bond. Croyez moi, Mitch fait preuve d’une belle répartie !

Les participants pourront échanger avec le véhicule grâce à Mitch, un BOT qui répondra aux questions via Messenger. Mitch accompagnera et conseillera les automobilistes dans la découverte du véhicule pour une prise en main optimale.

lemobiliste.com

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